Soft-Power Internationalism: Competing for Cultural Influence in the 21st-Century Global Order

October 26, 2021

Book launch and Panel Discussion for “Soft-Power Internationalism: Competing for Cultural Influence in the 21st-Century Global Order”.

“Soft Power Internationalism” is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. The book, edited by Victoria de Grazia and Burcu Baykurt, brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by non-militaristic means.


  • Victoria de Grazia, Moore Collegiate Professor of History, Columbia University
  • Burcu Baykurt, Assistant Professor of Communication, UMass Amherst
  • Pierre Vimont, Senior Fellow, Carnegie Europe
  • Oliver Stuenkel, Associate Professor of International Relations Fundação Getulio Vargas
  • Stephen Wertheim, Senior Fellow, Carnegie Endowment for International Peace

Moderator: Adam Tooze, Kathryn and Shelby Cullom Davis Professor of History and Director of the European Institute, Columbia University

This was a virtual event held by Columbia University on October 19, 2021. Sponsored by the European Institute, the Department of History, the Columbia Global Centers, the Communications Ph.D. Colloquium, and Columbia University Press